App Store Optimization - Difference Between ASO And SEO?
App Store Optimization (ASO)
is the process of improving app visibility and increasing app conversion rate
within the App Store. The major app stores are the App Store for iOS and Google
Play for Android. In addition to high ranking in the App Store search results,
ASO also focuses on clickthrough rate. This means you must persuade people to
click on your app store list after you search. You can do this by improving
your app name, app title, app icon, app screenshots, and app ranking.
Once your app is ready and you
are familiar with the basics of app marketing, you must
decide where to publish your app or mobile game. Most developers choose the App
Store for iOS and Google Play for Android. If you decide to develop your own app
for both operating systems, you may be published on both.
ASO is often referred to as
App Store SEO (Search Engine Optimization). There are similarities between
keyword optimization, backlinking and conversion optimization. The main
difference between app store optimization and search engine optimization is
the ranking factors. Also, ASO is used for mobile apps while SEO is for
websites.
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