The Major Difference Between ASO And SEO
ASO, or App Store Optimization, is a process of improving app visibility in the App Store with the goal of increasing organic app downloads. Apps are more visible when they rank high on a wide variety of search terms, top the charts, or separate from the store. In general, ASO aims to increase app rankings on high volume keywords with the goal of increasing downloads.
SEO, or search engine optimization, is the practice of increasing the ranking of your web pages in organic search engine results pages, with the goal of bringing more viable traffic to your site. The goal of SEO is to drive more traffic to your web pages through organic search engines and to help people find answers to their queries or discover new products or services.
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